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# AdsBot-Google

> AdsBot-Google is an other bot run by Google. AdsBot checks the quality of web pages used in Google Ads. Mediapartners-Google, grouped with it here, visits AdSense and Ad Manager sites to show them relevant ads.

- Operator: Google
- Kind: Other bot
- robots.txt token: AdsBot-Google, AdsBot-Google-Mobile, Mediapartners-Google
- Follows robots.txt: partly
- Source: https://developers.google.com/crawling/docs/crawlers-fetchers/google-special-case-crawlers (checked 2026-11-05)
- Page: https://invisit.dev/bots/google-ads

## What is AdsBot-Google?

AdsBot checks the quality of web pages used in Google Ads. Mediapartners-Google, grouped with it here, visits AdSense and Ad Manager sites to show them relevant ads.

A bot that fits none of the groups above, such as an ad review crawler.

These crawlers ignore the global User-agent: * group, with the ad publisher's permission, so you must name them to restrict them.

- [Google’s documentation](https://developers.google.com/crawling/docs/crawlers-fetchers/google-special-case-crawlers)

## AdsBot-Google user agent

Google documents these user agents for AdsBot-Google. Version numbers in it change over time, so match on the name, not the whole string.

```
AdsBot-Google (+http://www.google.com/adsbot.html)
Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/W.X.Y.Z Mobile Safari/537.36 (compatible; AdsBot-Google-Mobile; +http://www.google.com/mobile/adsbot.html)
Mediapartners-Google
```

## Should you block AdsBot-Google?

It depends on what it does; read the operator’s page below.

## How to block AdsBot-Google in robots.txt

Add a group for its tokens to robots.txt at the root of your site. Google says it follows robots.txt only in part, so this may not stop every fetch.

A bot follows only the group that names it, so it ignores your `User-agent: *` rules once it has a group of its own. Repeat any paths you also want kept from it there.

```
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: Mediapartners-Google
Disallow: /
```

- [Build a robots.txt for AI bots](https://invisit.dev/tools/robots-txt-generator)

## How to verify a request is really AdsBot-Google

Anyone can send any user agent, so the string alone proves nothing.

Google publishes the IP ranges AdsBot-Google crawls from. A request that claims to be AdsBot-Google from any other address is not AdsBot-Google.

Or check by reverse DNS: look up the hostname of the request’s IP, confirm it ends in `google.com`, then look that hostname up again and confirm it points back to the same IP.

- [AdsBot-Google IP ranges](https://developers.google.com/static/crawling/ipranges/special-crawlers.json)

## See when AdsBot-Google reads your site

Bots don’t run JavaScript analytics, so a script tag never sees them. invisit records crawler reads on the server instead, through its server SDK or a Cloudflare Worker, and shows which bots read which pages, next to your visitors.

- [Track crawlers with invisit](https://invisit.dev/docs/server/sdk#crawler-reads)

## Common questions

### What is AdsBot-Google?

AdsBot-Google is an other bot run by Google. AdsBot checks the quality of web pages used in Google Ads. Mediapartners-Google, grouped with it here, visits AdSense and Ad Manager sites to show them relevant ads.

### Is AdsBot-Google safe to block?

It depends on what it does; read the operator’s page below.

### How do I block AdsBot-Google?

Add “User-agent: AdsBot-Google” followed by “Disallow: /” to your robots.txt. Google doesn’t promise to follow it in every case, so block it at your server too if it matters.