[invisit](https://invisit.dev) · [Docs](https://invisit.dev/docs) · [llms.txt](https://invisit.dev/llms.txt) · [llms-full.txt](https://invisit.dev/llms-full.txt)

# invisit compared with other analytics tools

> Where invisit fits next to the tools you already know, and where one of them suits you better. Real prices and trade-offs, every fact about another tool checked against its own pages, with the date it was read.

- [invisit vs Google Analytics](https://invisit.dev/compare/google-analytics.md): Google Analytics 4 is free at any volume and goes further on Google Ads, Search Console and BigQuery, but it sets cookies, needs consent in the EU and UK, and loads over 150 KB of gzipped script. invisit sets no cookies, loads about 8.5 KB, keeps data forever, and is free to 20,000 events, then from $14 a month. (checked 2026-11-03)
- [invisit vs Matomo](https://invisit.dev/compare/matomo.md): Matomo is the deeper tool: free to self-host under GPL v3, or $204 a month for 1M hits on Cloud, with segments, session recordings, A/B tests and a GA importer. invisit is hosted only, cookieless by default and $49 a month at 1M events, with payment-provider revenue, crawler reads and short links. (checked 2026-11-03)
- [invisit vs Plausible](https://invisit.dev/compare/plausible.md): Plausible and invisit are both cookieless and store data in Germany. Choose Plausible to self-host, for the lightest script or for EU-owned providers throughout. Choose invisit for funnels, revenue from Stripe or Paddle, heatmaps and crawler reads on every paid plan: $49 at 1M events against $139 on Plausible Business. (checked 2026-11-03)
- [invisit vs PostHog](https://invisit.dev/compare/posthog.md): Choose PostHog for product analytics, session replay, feature flags, experiments and surveys on one event stream, free up to 1M events a month. Choose invisit for website analytics alone: no cookies by default, an 8.5 KB script instead of about 119 KB, and crawler reads and payment-provider revenue built in. (checked 2026-11-03)
- [invisit vs Vercel Web Analytics](https://invisit.dev/compare/vercel-analytics.md): Vercel Web Analytics is the simplest pick for a site already on Vercel Pro: one toggle, a 2 KB script and $3 per 100K events, but it only runs on Vercel and keeps 1 to 24 months of data. invisit works on any host, keeps data forever, and adds funnels, heatmaps, web vitals and revenue. (checked 2026-11-03)
- [invisit vs Mixpanel](https://invisit.dev/compare/mixpanel.md): Mixpanel is product analytics: events tied to user profiles, with retention, cohorts, session replay and experiments, free up to 1M events a month. invisit is cookieless web analytics for your site, with AI referrals, crawler reads and payment revenue built in, at $199 for 10M events where Mixpanel costs $1,176. (checked 2026-11-03)
- [invisit vs Umami](https://invisit.dev/compare/umami.md): Umami is open source and self-hostable, and Umami Cloud is cheaper when its Pro plan fits: free to 100K events, $20 for 1M. invisit costs $49 at 1M with heatmaps, unlimited sites, crawler reads, alerts and data kept forever; on Umami, heatmaps and unlimited sites need Business at $200. (checked 2026-11-03)
- [invisit vs Fathom](https://invisit.dev/compare/fathom.md): Fathom suits agencies that want client email reports, a 2 KB script and GA4 import. invisit suits teams that need funnels, per-visit timelines, team logins, alerts and revenue from their payment provider. At 1M pageviews invisit costs $49 a month and Fathom $60; under 20K, invisit is free. (checked 2026-11-03)
- [invisit vs Simple Analytics](https://invisit.dev/compare/simple-analytics.md): Pick Simple Analytics for identifier-free counting, an EU-owned vendor, GA4 import and email reports. Pick invisit for funnels, per-visit timelines, heatmaps, web vitals, revenue from your payment provider and free team seats. invisit costs less at 100K and 1M a month; Simple Analytics costs less at 10M for one user. (checked 2026-11-03)
- [invisit vs DataFast](https://invisit.dev/compare/datafast.md): DataFast ties each payment to the visitor and channel that brought it, using a cookie and a visitor id passed into your checkout. invisit reads payments from your provider with no checkout code, sets no cookies, stores data in Germany, and costs less than DataFast Growth at every volume from 10K to 10M events. (checked 2026-11-03)