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Bot directory · Link previews

BingPreview

BingPreview is a link preview fetcher run by Microsoft. It generates page snapshots for Bing.

.mdllms.txt
Run by
Microsoft
Kind
Link preview fetcher
robots.txt token
None documented
Follows robots.txt
Yes
Verify by
Reverse DNS

What is BingPreview?

It generates page snapshots for Bing.

Fetches a page when someone shares its link, to draw the preview card. Blocking it breaks your previews in that app.

Bing's crawler page now lists bingbot user agent strings for BingPreview, so these requests can look like Bingbot in your logs. Microsoft names no separate robots.txt token for it.

Microsoft’s documentation

BingPreview user agent

Microsoft documents these user agents for BingPreview. Version numbers in it change over time, so match on the name, not the whole string.

Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm) Chrome/W.X.Y.Z Safari/537.36
Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/W.X.Y.Z Mobile Safari/537.36 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)

Should you block BingPreview?

Allow it. Blocking it breaks the preview card when someone shares your link.

How to block BingPreview in robots.txt

Microsoft documents no robots.txt token for BingPreview that we could confirm, so we don’t suggest one here. Block it at your server or firewall by user agent instead.

Build a robots.txt for AI bots

How to verify a request is really BingPreview

Anyone can send any user agent, so the string alone proves nothing.

Or check by reverse DNS: look up the hostname of the request’s IP, confirm it ends in search.msn.com, then look that hostname up again and confirm it points back to the same IP.

See when BingPreview reads your site

Bots don’t run JavaScript analytics, so a script tag never sees them. invisit records crawler reads on the server instead, through its server SDK or a Cloudflare Worker, and shows which bots read which pages, next to your visitors.

Track crawlers with invisit

Checked against Microsoft’s own documentation on . Something changed? Write to help@invisit.dev.

BingPreview: common questions

What is BingPreview?

BingPreview is a link preview fetcher run by Microsoft. It generates page snapshots for Bing.

Is BingPreview safe to block?

Allow it. Blocking it breaks the preview card when someone shares your link.

How do I block BingPreview?

Microsoft documents no robots.txt token for it that we could confirm, so block it at your server or firewall by its user agent.